William Shakespeares Othello Analysis Essay Example For Students

William Shakespeares Othello Analysis Essay This exposition is about William Shakespeares Othello. It centers around Iagos words to Othello, O, be careful, my ruler, of Jealousy. It is the green-peered toward beast. in act 3, scene 3 and exactly how significant this admonition was for Othello, yet in addition for Roderigo and for Iago. Before considering the significance of Iagos words, it is critical to characterize what envy implies. As per The New Lexicon Websters Encylopedic Dictionary of the English Language, desire is a condition of dread, doubt, retribution or jealousy brought about by a genuine or envisioned danger or challenge to ones possessive senses. It might be incited by contention, in sexual love, by rivalry or by wants for the characteristics or assets of another. Roderigo is absurd and even on occasion curiously moronic. This clarified somewhat by Roderigos envy: he is beguiled by Desdemona and has been for quite a while. He is happy to effectively win her affection. He is envious that Desdemona cherishes Othello and not him. As per the meaning of envy, Roderigo wants the assets of another. It is this desire which moves him to do numerous malicious things in the play. We will compose a custom article on William Shakespeares Othello Analysis explicitly for you for just $16.38 $13.9/page Request now He pays Iago a lot of cash to evoke a plan to get Desdemona. He yields to Iago toward the start of the play. As a result he has become the villians devotee. By doing this, he himself has received the green-peered toward beast picture. In act two, he is incited by Iago to cause an uproar and start a battle with Cassio. Later in act four, scene two, Roderigo is persuaded by Iago to slaughter Cassio. In act five, scene one, Roderigo endeavors to slaughter Cassio however just figures out how to wound him. Simultaneously Cassio wounds Roderigo. Iago (who was watching this battle) leaves just to reemerge later and execute Roderigo. Roderigos desire brought upon his destruction. The vast majority don't consider desire Iagos ruin, yet basically, envy has many negative impacts on Iago. By utilizing Iago, Shakespeare has demonstrated exactly how amazing desire truly is. Iago is tricky, tricky, scholarly and shrewd. Notwithstanding appearing to be impermeable to negative feelings, for example, desire, the specific inverse appears to occur. Iago can not acknowledge the way that Othello disregards him and selects Cassio as his lieutenant. Iago thinks that its shocking and is envious that he wasnt advanced. Iago fits the meaning of envy since he is in a condition of vengeance which is incited by rivalry. This desire made Iago the villian or as was placed in the play, the green-peered toward beast. The play centers around his plot to destroy Othello since he wasnt picked. Close to the finish of the main demonstration, Iago discloses to Roderigo that Othello and Desdemona will be fixed by his mind. As he states it, isolating Othello and Desdemona turns into a test to him and the powers of fiendishness: If hypocrisy and a fragile promise betwix a blundering brute and a supersublte Venetian be not very hard for my brains nd all the clan of heck, thou shalt make the most of her. Iago utilizes his mind, his conspiring or clever, to make Cassio lose his believability in Othellos eyes, at first by pressuring Cassio to lose control at the gathering and start to battle. At that point by causing it to give the idea that Desdemona is having a mystery sentiment with Cassio. Be that as it may, at long last, minor blunders (however significant mistakes) added to his defeat. The first being that Roderigo couldn't kill Cassio and the second being his better half, Emilia, who at long last can no longer stay silent and tells Othello that he has been tricked by Iago. .u3a6484d0b3e13c41819ae526f21ec4e1 , .u3a6484d0b3e13c41819ae526f21ec4e1 .postImageUrl , .u3a6484d0b3e13c41819ae526f21ec4e1 .focused content region { min-tallness: 80px; position: relative; } .u3a6484d0b3e13c41819ae526f21ec4e1 , .u3a6484d0b3e13c41819ae526f21ec4e1:hover , .u3a6484d0b3e13c41819ae526f21ec4e1:visited , .u3a6484d0b3e13c41819ae526f21ec4e1:active { border:0!important; } .u3a6484d0b3e13c41819ae526f21ec4e1 .clearfix:after { content: ; show: table; clear: both; } .u3a6484d0b3e13c41819ae526f21ec4e1 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; mistiness: 1; change: darkness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .u3a6484d0b3e13c41819ae526f21ec4e1:active , .u3a6484d0b3e13c41819ae526f21ec4e1:hover { obscurity: 1; change: haziness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .u3a6484d0b3e13c41819ae526f21ec4e1 .focused content region { width: 100%; position: relative; } .u3a6484d0b3e13c41819ae526f21ec4e1 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content adornment: underline; } .u3a6484d0b3e13c41819ae526f21ec4e1 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u3a6484d0b3e13c41819ae526f21ec4e1 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-fringe sweep: 3px; content adjust: focus; content embellishment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u3a6484d0b3e13c41819ae526f21ec4e1:hover .ctaButton { foundation shading: #34495E!important; } .u3a6484 d0b3e13c41819ae526f21ec4e1 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u3a6484d0b3e13c41819ae526f21ec4e1-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u3a6484d0b3e13c41819ae526f21ec4e1:after { content: ; show: square; clear: both; } READ: The Ghost of Christmas Past EssayFrom this point on, there was an alternate perspective on Iago. He could no longer maintain his genuine Iago picture. He was presently insidious Iago. Maybe Iagos plan would have been effective on the off chance that he wasnt so diligent in wrecking Othello and Desdemona. He was at that point fruitful with wrecking Cassios notoriety and his own notoriety was improving radically. Desire and his hunger for power made him proceed and at last lead to his disappointment. Out of the considerable number of characters in this play, it is most clear that desire was what destroyed Othello. Envy has the most significant impact on Othello. Obviously, it is Iago who plants distinctive pictures of Desdemona and Cassio resting together in Othellos head. Be that as it may, Othello is a straightforward man. He has never needed to manage this kind of circumstance. Thus, he had extraordinary responses due to his envy. Othello reveals to Iago that he needs Iago to execute Cassio and that he will murder Desdemona. His adoration for Desdemona is so solid and still desire overwhelms him. Desire has caused him to lose his capacity to reason or think consistently. Truth be told, Iago has been so effective with his arrangement that he had the option to place Othello into a condition of frenzy. He even loses control of his body and Iago clarifies it as epileptic seizures. Toward the finish of the play, after Othello covers Desdemona to death, it is drawn out into the open that he was set up by Iago. With dismay, he understands his slip-up. Not long before his self destruction, Othello clarifies that all should allude to him as one that cherished not shrewdly yet excessively well (act five, scene two, line 344). His absence of experience brought upon his ruin. One of the expressive gadgets in Othello is the manner by which Shakespeares introduction of desire is made practically comparable to that feeling. As it were, desire is portrayed all through the play as a tremendous feeling that turns out to be progressively increasingly damaging and serious. As desire is continually developing, so does Shakespeare’s introduction of envy develop all through the play. Shakespeare’s regard for envy is slight in the initial demonstration. , Then in act two, envy moves quickly to focal point of the audience and remains there the remainder of the play.

Reducing oil dependence in United States of America Essay

Petroleum derivatives, for example, oil are the principle wellspring of vitality utilized particularly for current vehicles. A significant technique to cut the oil reliance is use power as the wellspring of vitality since power is modest and surplus in America (Sandalow, 2008). So as to lessen the oil reliance for the vehicles, the vehicles that sudden spike in demand for power must be created. Albeit such vehicles are available, with the utilization of improved advancements, despite everything better motors, which are light and which require less time for reviving could be delivered and the reliance on oil could be diminished as it were. Here the power that is delivered in an electrochemical cell is utilized. In spite of the fact that there are different techniques for producing power, for example, using wind power, sun oriented vitality and so on, the utilization of such vitality for vehicles in an achievable way require substantially more research. Since the vehicles are the significant shopper of oil, the best methodology to diminish oils reliance is utilize electrical vitality from a battery to supplant powers utilized in vehicles. Nourishments with â€Å"no sugar added† mark appended Sugar is a type of starch, which is one of the significant supplements required by our body. There are basic sugars just as unpredictable sugars. The sugar, which is included the food, â€Å"table sugar†, is a basic sugar. Different types of basic sugar such are lactose, fructose and so on are available in nourishments, for example, milk, natural products, nectar and so forth. The unpredictable sugars, for example, starch are available in bounty in grains, vegetables and so forth. These mind boggling sugars would be changed over into straightforward sugars in the body and can impact the blood glucose levels. Any food where oats, milk, organic products, vegetables and so on are the fixings, would contain critical measure of sugars. So regardless of whether sugar isn't included a food, it might contain sugar that would be hazardous for a diabetic patient. So in any event, when the name â€Å"no sugar added† is there on any food thing, it doesn’t mean a diabetic patient can securely expend that food. References Sandalow, D. (2009) Ending Oil Dependence :Protecting National Security, the Environment and the Economy. http://abcnews. go. com/pictures/Politics/PB_Energy_Sandalow. pdf. 2008 (got to on 6 February 2009) Danoff, R. (2009) â€Å"No Sugar Added† Is Not a Free Ride. http://wellbeing. msn. com/wellbeing themes/diabetes/articlepage. aspx? cp-documentid=100120404&vv=650 (got to on 6 February 2009)

Social Responsibility Ethics in Marketing

Social Responsibility Ethics in Marketing © Shutterstock.com | garagestockThough the pursuit of social responsibility and ethical marketing does not automatically translate into increased profit, it is still the responsibility of the firm to ensure it is responsible for its actions and their impact on society. This article will study, 1) understanding business ethics and socially responsible marketing, 2)  developing and implementing a socially responsible marketing plan, 3) main aspects of socially responsible marketing, 4) characteristics of socially responsible marketing, 5)  5 benefits of integrating ethics into your marketing strategy, 6) ethical issues faced in marketing, and 7) summary of unethical marketing practices that ruin companies.UNDERSTANDING BUSINESS ETHICS AND SOCIALLY RESPONSIBLE MARKETINGTo be socially responsible is when the organization is concerned about people, society and environment with whom and where it conducts business. In it’s most basic form, socially responsible marketing is taking moral a ctions that encourage a positive impact on all the company’s stakeholders, including employees, community, consumers, and shareholders. The main responsibility of marketers in this aspect is to package and communicate the organization’s decisions that will impact the various communities with which they interact. Consumers have the right and power to decide which companies succeed or fail; so marketers have a major responsibility to ensure their practices are seen as philanthropic without being phony. BrandKarma is the perfect example of one of the means by which consumers make these decisions. Ethical Marketing in GeneralEthical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility. Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved. Principles of this practice include:A shared standard of truth in marketing communicationsA clear distinction between adv ertising and sensationalismEndorsements should be clear and transparentConsumers’ privacy should be maintained at all timesGovernment standards and regulations must be adhered and practiced by marketers.American Ethical Norms and Values for marketersThe American Marketing Association has designed a statement of ethics that governs marketers’ actions. The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct. And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers. These values facilitate best practices when transacting business with the public and all involved.There are 6 ethical values that marketers are expected to uphold, and these are:Honesty Be forthright in dealings and offer value and integrity.Responsibility Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.Fairness Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.Respect Acknowledge basic human dignity of all the people involved through efforts to communicate, understand and meet needs and appreciate contributions of others.Transparency Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.Citizenship Fulfill all legal, economic, philanthropic and societal responsibilities to all stakeholders as well as giveback to the community and protect the ecological environment.Canadian Marketing Code of Ethics and Standards and PracticesThe Canadian Marketing Association also has a code of ethics and standards, which is a self-regulatory guideline for marketers. Though marketers are responsible for their marketing content, members of the CMA must abide the code. The principles of this code include:Truthfulness, which is an accurate representation of products and support of claims, made.Personal Information protection, which is defined in the Personal Information Protection and Electronics Documents Act (PIPEDA).Campaign Limitation covers non-involvement in disparaging or exploitative practices and the protection of vulnerable consumer groups such as children, teenagers, people with disabilities and the elderly.Merging Social Responsibility and MarketingCompanies are aware that consumers are savvy and opinionated. So with this in mind, firms should create an ethically sound marketing plan and integrate it into all aspects of their marketing mix.Do good not just to look good focus on being responsible and how your firm can truly help the neighborhood or country. It is in doing so that your customers, the press, and all those watching will be impressed.Think about long term effects, not short term gains short sighted companies will undervalue the impact o f responsible marketing for instantly gratifying increase.Speak up against company policies that do not reflect the ethical profile of the company as the face of the company, marketers should voice their concerns when there is a potential for a practice to be seen as unethical.DEVELOPING AND IMPLEMENTING A SOCIALLY RESPONSIBLE MARKETING PLANWhile ethics and social responsibility are sometimes used interchangeably, there is a difference between the two terms. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society. In order to foster an ethical and socially responsible behavior pattern among marketers while achieving company objectives, special care must be taken to monitor trends and shifts in society’s values and beliefs. Next, marketers should forecast the long-term effects of the decisions that pertain to those changes. Bearing in mind that a company cannot sati sfy the needs of an entire society, it best serves marketers to focus their most costly efforts on their target market, while being aware of the values of society as a whole. Five simple steps every marketer can take to create a sustainable socially responsible market plan are:Define what is ethical marketing for your firm.Decide which branch of ethics your marketers will apply.Determine how the ethical approach to marketing will be implemented.Discuss areas of the firm’s operations that ethical marketing will be included as part of the program.Analyse and assess how much ethical marketing will cost the company and compare this against the benefits of ethical marketing in the long run.[cp_modal id=cp_id_75506] [/cp_modal]MAIN ASPECTS OF SOCIALLY RESPONSIBLE MARKETINGSocial conscious marketing addresses the shortcomings of traditional marketing practices and follows the philosophy of mindfulness and responsibility. This philosophy states according to Chron.com, that company-marketing practices should be based on consumer satisfaction, innovative ideas and offer society long-term value and benefit.Below is the list of main aspects socially responsible marketing practice rely on. Consumer OrientationThis socially responsible practice teaches that companies should base policies and operations on a consumer perspective.   Not only will the marketer discover the customers’ needs, they will also, look at their plans as if they were the users.  As an example, an over crowded website with lots of ads dumped onto it will be easily spotted if the marketers were to practice this method.InnovationImproving products and services in innovative manner improves the experience for users. And improving ma rketing strategies, polices, and brand personality, on an ongoing basis will position your company as an innovative experience to be repeated and passed on.Value of the productA company that produces valuable products and focuses on offering the customer great pricing, excellent experiences and great customer service will not have to resort to pushy sales tactics and gimmicks. Apple brand is famous for having people happily wait in line overnight to be first to own an upgraded product.Sense of MissionA clearly defined corporate mission will help companies be clear about their plans, goals, and practices. By putting the good of the community and associates over profit, companies will indeed see an increase in the number of consumers willing to pay premium prices for their products.Impact On SocietyUnlike traditional marketing focus, which was cost reduction and profit increase, socially responsible marketers are more focused on providing goods and services consumers want, gaining fee dback for improvement and giving back to the communities that helped them become who they are.CHARACTERISTICS OF SOCIALLY RESPONSIBLE MARKETINGMarketers get the right products to the right people at the right time. Ethical marketers ensure the products meet and exceed their needs, back up their claims and offer value to the customers over time while finding opportunities to pay it forward. A company that uses ethical and socially responsible marketing strategy will gain the respect and trust of the customers they target and interact with. Over long term, this will translate to greater benefits all round. Today’s firms can make their practices more ethical and responsible by perfecting the following characteristics.Safety: Any product or service that could be hazardous to the health conditions of people, animals or the environment should have clear advisories and warnings. Once the problem is identified the company can collect data to help improve the product and reduce or eliminat e the danger. An example would be fast food restaurants eliminating the use of hydrogenated oils even before trans fats were banned.Honesty: Ensuring a product satisfies a need it promises to, or aids in providing a lifestyle it advertises. Advertising should be transparent about possible side effects and not puff up results, so clients come to respect the honesty of your advertising.Transparency: Any techniques to manipulate and hide facts and information customers need could harm a company. Just think of the way people regard a company such as Enron that hid information and was not open to the stakeholders about what was happening.Ethical Pricing: Gathering data about your target market will give you information on how much they are willing to pay for your product. The rest of the pricing strategy, in a simplified manner, should be based on overhead costs and supply and demand. Creating fake shortages and bad mouthing the competition are considered unethical marketing practices.Re specting Customer Privacy: When customers trust enough to allow you access to their information, selling it to lead companies or obtaining prospective customers’ information without permission is unethical and breaks trust. Nobody wants to buy from the creepy guys, no matter how beautifully packaged their products are.5 BENEFITS OF INTEGRATING ETHICS INTO YOUR MARKETING STRATEGY#1: Moral Marketing Compass: This is especially important in economic downturns, when unethical practices become tempting.#2: Win-win Marketing: The focus on customer value will increase company value.#3: Keeps marketing legal: Reduces the risk of cutting corners and turning a blind eye.#4: Goodwill: Goodwill and strong reputation among clients and associates are the benefits which companies cannot afford to overlook. Not only will customers believe that the company cares for them, but will also associate the brand with pleasant feelings and experiences and spread the word.#5: Improved quality of recruits a nd increases retention: A good company attracts good employees, suppliers, investors, and customers, who will be happy to help the company to achieve its goals. Great marketing practices make new marketers feel like their time on the job will make a difference and so will be less likely to change jobs, as will suppliers and other people involved.ETHICAL ISSUES FACED IN MARKETINGSo far we have seen that ethical marketing can guide advertising, research and data use, strategies for gaining an edge over the competition and company polices. However, there can also be some problems that arise from trying to employ an ethical marketing strategy.Irresponsible Market Research: Improper market research and grouping can lead to stereotyping that shapes undesirable beliefs and attitudes and consequently affect marketing behavior. For example, assuming that all women like pink and therefore basing an entire advertising campaign on that belief could be a costly mistake.Selecting Specific Market Audience: According to Boundless.com, the use of selective marketing practice is to weed out the consumers considered by companies as less than ideal, but often causes social disparity and unrest. Practices such as Victoria Secrets’ Perfect Body Campaign, which came under a lot of fire from consumers for excluding every woman but those shaped like the long legged, thin and well endowed supermodels in their ad, can turn people away from a company.Unethical Advertising and Promotion: Making false claims about what the product does and its importance is an unethical way to gain profit.  For many years, Nestlé has been the target of many boycotts for predatory and aggressively marketing baby foods, especially to women in poorer countries as a better substitute to breastfeeding. This manipulative marketing technique has caused a lot of damage and loss to these children and their families.Delivery Channel practices: Marketing in ways like cold calling through telemarketing companies t hat purchase leads are not only annoying, they are disruptive and untrustworthy. Unsolicited approaches are these days almost synonymous with direct marketing and has left the industry with a tainted reputation. So have television commercials, email spam and direct mail, which people are going to significant lengths to avoid.Dealing with competitors: Many companies advertise cheap prices as a “bait” and then once they draw in the customers, “switch” them over to a more costly product, because the advertised good was not available, insufficient or not of any value to the customer. Many online surveys and work at home opportunities use this unethical marketing technique.Pricing strategies: Predatory pricing or pricing beneath the competition so as to cannibalize the market and restrict the competition is an unethical pricing strategy. And setting up barriers that prevent smaller companies from entering the market is unethical as well. SUMMARY OF (UN)ETHICAL MARKETINGTo sum thi s all up, in order to be ethical in marketing attempts, businesses should make honest claims, and excel at satisfying the needs of their customers. This practice over time builds trust and customer confidence in your brand’s integrity and therefore leads to loyalty, customer and employee retention, greet public relations and increase in business from customers spreading the word.Unethical marketing behaviors will achieve the exact opposite and in time could even lead companies into legal troubles and dissemination of a bad reputation and worse customer experience. Below are practices of unethical marketing, which you should avoid in order not to ruin your company.Exploitation â€" avoid using scare tactics and hard sell and protect the vulnerable consumer.Spam  avoid flooding a customer’s voicemail, mailbox, email or any other means of communication with unsolicited messages or aggressive advances.Bad mouthing Competition  focus on the value and benefit of your product and poin t out its unique selling point, the consumers are smart enough to choose the better product.Misleading Advertisement and Information â€"any exaggerated claims or dishonest promises will cause the customers to mistrust you and even determine the failure of your brand.Philanthropic gestures for public relations â€" giving to charities solely for a tax write off will make the company appear callous and uncaring and people tend to shy away from these types of companies and spend money where they feel the leaders and marketers are especially humane and gracious.

Gender Roles A Social Norm For Women - 1633 Words

I never really thought about gender roles growing up. I wanted to shave my legs by the time I was eight, I wanted to wear makeup before I even hit sixth grade, and I used to cry when my mom told me I had to wear pants to school instead of a dress when it was cold outside. I was your stereotypical feminine female. But as I have grown up, I have begun to realize that many people are not like me. I have also begun to realize what many more people expect from me. Wearing makeup has become a social norm for women. Little girls put on costume makeup to play dress up because they see the â€Å"beautiful† women on TV and in the media wearing it. Those â€Å"beautiful† women become the young girls’ idols and they start to admire their looks and replicate†¦show more content†¦So again, we return to the question of these young girls wouldn’t wear makeup if all of their idols are. We are taught as young women (either by our parents, the media, or our friends) that it is the correct thing to do, so we do it. But men are not taught this same thing; your typical male role models do not wear makeup. Sure, if an actor is going on camera or playing a particular character they will wear some type of stage makeup, but that is an exception. Men, for the most part, do not feel the pressures of society to look perfect and hide their flaws because the role models they see everyday are out living their life without a drop of tinted moisturizer. I cannot even count the number of times I have seen photos of a male and female celebrity both in sweatpants with the males caption as â€Å"so and so goes grocery shopping in relaxed pants† and the females saying â€Å"so and so is so heartbroken over her break up that she could not even get dressed today.† That example is a major reason as to why I am focusing on wearing makeup in this paper. 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Russian Revolution And The Soviet Revolution - 1238 Words

For over three hundred years, Russia had been controlled by an autocratic government known as the tsarist regime. This empire was ruled by a series of tsars who had absolute dictatorship over the country. (BBC, 2014). From around the time of Peter the Great s reign, the empire began to impose its will on the people with absolute disregard for their lives and liberty. This incorporation of force caused repression and unrest amongst the people and the Russian Revolution was essentially an outburst from this. (Columbia Encyclopedia, n.d). The Russian Revolution consisted of two separate strikes in 1917, the first of which overthrew the imperial government and the second strike which placed the Bolshevik party in power. The Russian Revolution evidently brought a drastic transformation to the government, society and economy of Russia. The communist party who took power over Russia did evidently improve the economy and reshape the military forces which proved vital for Russia in WW2. (Quiz let, 2015). Overall, the Russian Revolution was beneficial to the country s development. Today, in modern history we credit Vladimir Lenin for the Revolution s succession. However, many people forget to acknowledge the role played by Leon Trotsky who stood by Lenin s side throughout the Revolution. I believe that Leon Trotsky and his actions during the Russian Revolution were essential to the security of the revolution and therefore his overall impact and status is heroic. Leon TrotskyShow MoreRelatedThe Russian Revolution And The Soviet Revolution Essay1196 Words   |  5 PagesTsar to Soviets: The Russian People and Their Revolution, 1917-21. London: UCL Press, 1996. Read, Christopher. From Tsar to Soviets: The Russian People and Their Revolution, 1917-21. London: UCL Press, 1996. pp. 6, 63. Christopher Read, the author of the book From Tsar to Soviets: The Russian People and Their Revolution, 1917-21, is a professor at the University of Warwick in Europe. Read teaches twentieth-century European history. He specializes in the social history of the Russian Revolution andRead MoreThe Russian Revolution And The Soviet Revolution1295 Words   |  6 Pages†¢ Following the Second World War, complications arose centering on the shifting of international power. The Soviet Union wanted to acquire additional territory, while the United States attempted to limit the gains desired by the soviets. This battle of ideology has resulted in an increase in National security, Diplomatic tension and Proxy wars between the two powerful nations.For over three hundred years, Russia had been controlled by an autocratic government known as the tsarist regime. This empireRead MoreThe Russian Revolution And The Soviet Revolution1749 Words   |  7 PagesIn 1917, two revolutions completely changed the constitution of Russia. The Russian Monarchy was removed from power, placing Lenin and the Bolshevik party as the head of the newly formed Soviet Russia, resulting in the formation of the world s first communist country. Traditional culture of the Imperial Russia was cast aside and a new Soviet culture began to take shape. The rise of the Bolsheviks ensued major reforms which predominantly focused on wide spread cultivation and spreading of Marxist-LeninistRead MoreThe Russian Revolution And The Soviet Revolution1298 Words   |  6 PagesMoreover, the Russian Revolution was the outcome of the communist party wanting to have complete control over the citizens in Russia. They displayed this idea with their thoughts about removing the practice of religion. They saw religion as an â€Å"opium,† for they believed it caused the people to be inactive –mainly the working class (Brose, 167). For they saw religion as a malicious idea, which caused them to see churc hes as a danger to the bourgeoisie because they believed that the proletarians wereRead MoreThe Russian Revolution Of The Soviet Union1654 Words   |  7 Pages The Russian Red Army liberated Berlin from Nazi dominance and control in 1945, installing their own governmental ideologies, social, economic, and political terms. Contracting postwar governments, in the post war period immediately after the war known as Zero Hour. Once the Russians liberated Germany any type of governmental stability and law/order just deteriorated. In its wake building East Germany to become known as the German Democratic Republic (GDR) under the control of the Soviet UnionRead MoreThe Russian Bolshevik Revolution And The Soviet Revolution1578 Words   |  7 PagesRevolution provides some of the most dynamic and complex parts of history. New countries and governing systems arise from revolution, and these changes not only affect said countries, but also the rest of the world. In the case of the Russian Bolshevik Revolution, the political changes that occurred sent the rest of the world into panic, as they sensed a dangerous threat to their political and social systems. With social and political issues tracing back to 1891, the conditions of Russia in 1917Read MoreRussian Politics Final Questions On The Soviet Revolution3732 Words   |  15 PagesScott Talentino Robert Nalbandov Russian Politics Russian Politics Final-Questions 1 3 Question 1-What were the most important causes of the fall of the Tsarist regime and its replacement by a â€Å"Socialist† system? Throughout various episodes in history, multiple variables contribute to the rise and collapse of different regimes. During the later stages of the Romanov dynasty in Russia, the Tsarist regime teetered towards collapse and eventually faced its demise due to a plethora of factorsRead MoreLeon Trotsky s Influence On The Soviet Revolution1496 Words   |  6 Pagesrevolutionary who played a leading role in the 1905 Revolution, in the eventual Communist Revolution of October 1917, and in the Russian Civil War. Without Trotsky’s impact in the Russian Revolution, the Bolsheviks would have been defeated. His own beliefs on Marxism combined with his intellect made Trotsky a target and influential leader in the Soviets. From his studies on Marxism, he created Trotskyism, a Marxist ideology based on the theory of permanent revolution. Also, his organization-building skills andRead MoreThe History of the Russian Revolution Essay1235 Words   |  5 PagesThe Russian Revolution is a widely studied and seemingly well understood time in modern, European history, boasting a vast wealth of texts and information from those of the likes of Robert Service, Simon Sebag Montefiore, Allan Bullock, Robert Conquest and Jonathan Reed, to name a few, but none is so widely sourced and so heavily relied upon than that of the account of Leon Trotsky, his book â€Å"History of the Russian Revolution† a somewhat firsthand account of the events leading up to the formationRead MoreKarl Marx and The Russian Revolution Essay example967 Words   |  4 PagesKarl Marx, a German philosopher, is known for his revolutionary political ideas during the Russian Revolution. He established the idea of â€Å"materialist conception of history†, meaning how society and the economy is organized is determined by changes material conditions. He published this thesis in his manuscript called The German Ideology. While writing The German Ideology, Marx also joined the Communist Lea gue, an international proletarian organization, and wrote a polemic against P.J. Proudhon’s

Hottie Hawgs Bbq Case Study Free Essays

Hottie Hawg’s Smokin’ BBQ Case Study Team 16 Strengths: * NASCAR Partnership * Excellent food * Differentiated brand * Creativity of owners * Excellent marketing * Low infrastructure costs * Mobile restaurant * Little brand competition * Service flexibility * Proprietary recipes * Community support/interests * Professional marketing image Weaknesses: * Lack of cash flow * Leadership working for two companies * Loss of founder means all lies on Vaughn * High travel costs for events outside of Atlanta * Licensing decision reduces the opportunity of franchise income * Limited distribution capabilities Expansion is expensive * Non-centralized staff * Lack of business credit * Limited menu * Use of ACT funds to finance HHBBQ operations pierces the corporate veil. * Limited catering experience Opportunities: * Aramark/Pepsi Center opportunity * NASCAR as growth partner * Growth within Atlanta * Brand awareness through additional licensing and potential franchising * Merchandi se sales * Brick-and-mortar Flagship locations * Popularity of Food Trucks Threats: * Hooters Restaurants * Other barbecue restaurants * Customer reluctance to patronize a polarizing brand * Loss of trade-secret information Legal costs * Economic downturn/slow economic growth * Rising fuel and transportation costs * Pitmasters BBQ uses similar logo and brand image: 1. If you were in Kyle Vaughn’s position, which strategic option would you take? Explain your reasoning. We will write a custom essay sample on Hottie Hawgs Bbq Case Study or any similar topic only for you Order Now Hottie Hawg’s Smokin BBQ was presented with an opportunity for tremendous growth early on in the life of the company that would test the limits of HHBBQ’s ability to raise capital, produce the quantity of food required and maintain the quality of the product while protecting the brand name and mark they had worked to cultivate. The Aramark/Pepsi Center contract would guarantee HHBBQ at least 100 events, projected at 16,000 people per event, and make HHBBQ the exclusive BBQ vendor for the arena. We believe of the two strategy alternatives HHBBQ had, the correct choice would be to pursue the Aramark contract. As a company that is looking to expand, passing up an opportunity of this magnitude might not occur again. Either of these two strategies are viable and possess pros and cons, but pursuing the Aramark contract would grant HHBBQ more potential rewards than passing. HHBBQ has already worked with one professional sport in NASCAR and the opportunity to serve customers of the NBA and NHL are markets that are too valuable to pass on. Once the decision to accept the Pepsi Center deal is made, HHBBQ will face more decisions on how best to handle supplying the needed food for the events. HHBBQ would have to re-locate the â€Å"18 Squeeler†, an open-air smoker on wheels, to Denver to prepare the BBQ or rent a local kitchen until a permanent commissary was set up. HHBBQ faced legitimate concerns regarding the ability of the Squeeler to meet the high food demand of the Pepsi Center and whether the legal costs, potential loss of food quality and possibility of compromising the brand image when dealing with a rented kitchen would make the deal not profitable. From the case study, the first 18 Squeeler was available one week after the initial conversation between Vaughn and Rybka. To meet the demand of the Pepsi Arena, HHBBQ should purchase an additional Squeeler so the food quantity and quality are not compromised. Once cash flow has begun and enough capital is raised to open a Denver commissary, the two Squeelers would be freed up to once again to perform at local events within the community and allow one Squeeler to return to Atlanta to service the home market. These are challenges that service firms face when attempting to match their products to the needs of their target markets (Ferrell Hartline, 197). HHBBQ will experience on the job training while learning how to best forecast the correct amount of food needed to serve the arena and the number of new employees to hire and train to accommodate the number of visitors to the arena. Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell Hartline, 198) to maintain high service quality and profitability. Although service quality is a subjective phenomenon (Ferrell Hartline, 198),   this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs. . Comment on the decision to license the Hottie Hawg’s brand rather than enter into a franchise agreement with Seymour. In the company’s situation, is it better to promote easier expansion through franchising or maintain tight control over brand image through licensing? Explain. At this early stage in Hottie Hawg’s Smokin’ BBQ’s history, it is important to cultivate the brand image carefully and with almost obsess ive attention to detail. The offering of tasty barbecue served by attractive women in a fun and laid-back environment is in its introductory stage (Ferrell Hartline, 217), and will soon move into the growth stage if all goes well. Hottie’s must work to grow and build brand equity and establish a differential advantage in the market. This is done through careful management of the product and brand over this time. Public relations, advertising and incentives are critical at this stage in the brands life, as it sets the tone for the growth and maturity stage. Will this be just another barbecue joint or will Hottie’s stand out among a sea of ribs and wings? Rybka initially envisioned a brand so â€Å"extreme and offensive (as) to purposely alienate a large portion of the population† (Ferrell Hartline, 519)   Allowing a franchisee to potentially dilute this brand is a risk they should not be willing to take. The branding strategy employed by HHBBQ depends on the extreme offensiveness they are building, and a franchisee that doesn’t have the same â€Å"tough guts† that Vaughn and Rybka have may not be capable of sticking to their vision. Vaughn has done an excellent job thus far in developing a different style of BBQ restaurant in the southeast, and should protect the emerging brand image fiercely in order to maintain and develop according to the company’s vision. A license agreement, where complete control can be exercised over the quality of the food, the brand image, logos and marketing materials allows Vaughn to control the direction of the company, while realizing income from licensed sales. The brand is the most valuable asset to this emerging company; in fact, the brands image was â€Å"the cornerstone of the company’s success thus far† according to Lee, and therefore, should remain the top priority at this stage in the game (Ferrell Hartlien, 526). It should also be noted that by licensing the product rather than franchising, HHBBQ has been able to avoid many unnecessary expenditures that go along with franchising. Had they sold Seymour a franchise, they may have had to invest more in him in terms of training, product knowledge, and other resources that HHBBQ cannot spare at the current time. Licensing provided Seymour an avenue to invest without much overhead expense, and still provided HHBBQ with licensing revenue and fees. 3. Assume that Hottie Hawg’s is successful with the Aramark/Pepsi Center opportunity. What should Vaughn’s next move be to continue that growth and success? Vaughn’s efforts, with the success of the Aramark/Pepsi venture will have resulted in the beginning of the growth stage of HHBBQ BBQ. This continuing growth stage has happened because sales increases will have been occurring rapidly due to the appeal of the product (Ferrell Hartline, 219). Additionally, Hottie Hawg’s BBQ will want to 1. â€Å"Establish a strong and defensible market position† and 2. Earn profit to repay debts as well as enough profit to justify moving forward with the business (Ferrell Hartline, 219). In order to do this, Vaughn’s next moves should be to pursue one flagship brick mortar location, more   18 squeelers to expand the reach of the product line, look for more venue arrangements that could be profitable, potentially pursue venture capital, and pursue more licensing agreements. Pursuing a flagship brick mortar restaurant should be an important next step for Vaughn. Up to this point, Vaughn has not built a brick mortar location because traditional storefronts require heavy upfront investment costs (Ferrell Hartline, 521). However, with the cash flow that a successful Aramark/Pepsi Center opportunity will bring, it will be the right time to invest in a flagship location. A major benefit to creating a flagship store front in Atlanta, GA will be that HHBBQ will be able to finally focus some resources on the opportunities in Atlanta for local catering parties and events in this major metropolitan area (Ferrell Hartline522). This will create more cash flow for the company, and the increased presence in the Atlanta metropolitan area should help to strengthen the position of the company by fulfilling the event catering need that has not been met there as of yet (Ferrell Hartline, 213). Purchasing more 18 squeelers to increase the reach of the product line should be a next step for Vaughn. The 18 squeeler was one of the first pieces of equipment bought by Rybka and has proven to be invaluable (Ferrell Hartline, 519). This smoker allows HHBBQ to reach out to people over a wide geographic area, resulting in increased brand awareness which helps build more brand equity (Ferrell Hartline, 205). Investing in more 18 squeelers will allow HHBBQ to continue expanding the awareness of its high quality product, which will help set up future associations and increased cash flow. In fact, the food truck industry, of which HHBBQ’s squeeler would be considered part, is growing at a rate of 18. % in North Florida which shows that there are still incredible growth opportunities in this arena, although competition is increasing as well (Haughney, 2). Vaughn should also look for more venue arrangements. These arrangements are great opportunities because they offer tremendous upside potential through solid revenues, profits, and exposure (Ferrell Hartline, 525). Partnering with major arenas such as the Pepsi Center is ideal because massive amounts of people will see and try the product and take that favora ble opinion about the brand home with them. HHBBQ is poised to increase cash flow considerably if they can establish similar arrangements with some of the NASCAR events that they are already affiliated with, other popular arenas such as the Amway Center in Orlando, FL, Turner Field in Atlanta, GA, or busy venues such as major zoos, amusement parks, or even in airports. Venture Capital is another way for HHBBQ may be able to help fund growth after the successful Pepsi Center opportunity. Selling a minority stake of the company for cash may be a very smart move in order to fund future growth. HHBBQ will have enough viability now that there will certainly be interested parties. Venture Capital firms, such as Seed Capital, which provides investment in new start-ups, exist to make a return on their investment (Haughney, 3). HHBBQ could fund major expansion with a large influx of cash, as well as hire more support staff to handle the increased demand for product. Increasing the amount of licensing agreements for HHBBQ is also a smart move. Licensing agreements allow HHBBQ to receive substantial cash flow while allowing the company to maintain quality control over both brand and product (Ferrell Hartline, 524). These controls are still very important, because HHBBQ’s brand image and great tasting food help set the company apart from competitors. Additionally, HHBBQ currently only has a licensing agreement in the Denver, CO area which means that an incredible growth opportunity exists here. Adding a few other major markets would be a wise move to ensure viable cash flows for HHBBQ. 4. If the Aramark/Pepsi Center opportunity turns out to be unsuccessful, what should Vaughn do to ensure the ongoing viability of Hottie Hawgs? If the Aramark/Pepsi decision proves unsuccessful, then Hottie Hawgs would have the opportunity to focus on other investment opportunities. As they do not have an excess of cash flow, it is our belief that Hottie Hawgs would initially benefit from raising capital. This time would also allow the fledgling company to build experience, maturity, and further develop within the growth stage, while having the additional financial flexibility that would come with more capital. Once Hottie Hawgs has raised ample capital, they would then be able to focus on licensing/franchising, and more â€Å"Squeelers†. This capital would also allow Hottie Hawgs to consider the possibility of a brick and mortar restaurant. Hottie Hawgs has already established that they can attain profitability with the â€Å"Squeelers† once they verify the proper amount of food necessary. So the investment or licensing in additional â€Å"Squeelers† units would allow them to effectively manage the company’s growth. If the decision were to prove unsuccessful, Hottie Hawgs could also take that opportunity to move their operations back to closer to their home base. Atlanta, which has a population of over four million, would be a prime location for Hottie Hawgs to grow. Atlanta, which is a major metropolitan market, hosts NASCAR, MLB, NFL, and NBA, all of which could be potential events or venues where Hottie Hawgs could find success. This would also allow Hottie Hawgs to continue to attend successfully proven events, in their proximity, like the Billfish Tournament in Panama City. As noted in the case, Eric Rybka’s initial approach for Hottie Hawg’s branding was to, â€Å"create enough negative publicity to make the brand infamous, and then slowly morph the brand enough to be mainstream†. To ensure viability, Hottie Hawgs can take this unsuccessful decision and turn it an opportunity. They would now have the ability to change their brand to a more mainstream and socially acceptable brand. As we know from our text, a brand is a combination of the company’s name, symbol, and design. Taking an opportunity to refine these would fit well into Eric Rybka’s initial intent and direction of the company. This unsuccessful decision can also be turned into an opportunity for Hottie Hawgs to consider improvements or revisions of existing products. As noted in our text, these improvements or revisions can create a â€Å"greater perceived value† for the customer. In these challenging economic times, Hottie Hawgs could also consider cost reduction strategies. As noted in our text, cost reduction strategies would allow Hottie Hawgs to maintain a level of performance, but do so, â€Å"at a lower price†. This would allow Hottie Hawgs to appeal to the most cost conscious customers, but maintain the level of performance that has brought them initial success. This strategy could be achieved by considering lower cost meat providers, lower priced ingredients, or reducing costs in other facets of the restaurant, such as plates, utensils, cups, or napkins. Hottie Hawgs could also consider a co-branding strategy. Hottie Hawgs could contract and have Coke and Hottie Hawgs brand marks on their cups. They could also co-brand with locally prevalent companies to put their advertising on Hottie Hawgs to-go bags or boxes, along with Hottie Hawgs brand marks. Overall, it is our determination that if the Aramark/Pepsi decision proves to be unsuccessful, Hottie Hawgs still has a multitude of opportunities to maintain viability. Hottie Hawgs can consider licensing/franchising opportunities. They can make a decision to raise capital to obtain more Squeelers. They can consider other venues, like Atlanta, with the reasons that we noted above. Lastly, they can consider reconfiguring some of their strategies, utilizing concepts from the text, that would allow them to refine some of their strategies in an effort to maximize the fulfillment of the customer’s needs, while attracting a greater customer base. Even if the Aramark/Pepsi decision is unsuccessful, that does not mean that Hottie Hawgs is void of alternatives that can allow them to maintain viability and rofitability. O. C. Ferrell Michael D. Hartline: â€Å"Marketing Strategy, Fifth Edition†    2011 Haughney, Kathleen. â€Å"Keep On (Food) Trucking. †   850businessmagazine. com. 850 Business Magazine. Web. 02 March   2013. http://www. 850businessmagazine. com/index. php? option=com_contentview=articleid=601%3Akeep-on-food-truckingcatid=64%3Aq-and-aItemid=1 Couret, Jacques. ‘ARC: Metro Atlanta Population Hits 4. 17 Million† bizjournals. com. Web. August 09, 2012 http://www. bizjournals. com/atlanta/news/2012/08/09/arc-metro-atlanta-population-hits. html? page=all How to cite Hottie Hawgs Bbq Case Study, Free Case study samples

The Office Of President Of The United States Of America Was Never Supp Essay Example For Students

The Office Of President Of The United States Of America Was Never Supp Essay osed to be an easy position to ascertain. The Founding Fathers went to great lengths when they met in Philadelphia to establish a system that would ensure no man would have the ability to be elected who was not in the best interests of the United States. The electoral college system a check on the impulsive voters of the newly formed nation the age requirement, the citizenship clause and, a final check, the impeachment provisions, all guarantee that the best possible person will hold the office. In modern times, the demands on any presidential candidate have changed greatly. In the early years, if a candidate wanted a chance at serving as the constitutional President, he, yes he, would have had to either been involved in the revolution or in the writing of the Constitution itself. We will write a custom essay on The Office Of President Of The United States Of America Was Never Supp specifically for you for only $16.38 $13.9/page Order now In the year 2000, a presidential candidate will have a totally different set of difficulties to face. Fund raising and sound-bytes, primaries and public appearances, conventions and the campaign trail have become the giant steps on the road to the White House. The great paradox, however, is that the skills and talents needed to be elected are very different from the expertise needed to govern the richest and most powerful nation in the world. What will be required of a presidential candidate in the year 2000 if he or she wants to be elected ? First, he or she will need to be at least thirty-five years of age. Though there is no age maximum for a President, older candidates tend to have less appeal with the American people and more emphasis is placed on their Vice Presidential candidate with the assumption that the candidate, if elected, would die in office. Second, he or she must be a natural born American citizen. Third, a candidate will need to receive 270 electoral votes to be elected. The three criteria above are the official, Constitutional requirements for a person to be elected to the Presidency. The modern day, unofficial requirements are much more difficult for a candidate to meet. According to Cronin and Genovese , a candidate has ten additional challenges to face, not including an opponent from the opposite or multiple other parties. The ability to raise money, some form of name recognition, having a favorable relationship with the press, travelling to major states, speaking engagements are all key to securing a national election. Fundraising has become the single most important element in the election process. Campaign fundraising for an upcoming election begins as soon as a current election has ended and, on the presidential scale, is a four-year project. Contributions from corporations, private citizens, special interest groups, lobbyists and from China are all used by a political party to fund a presidential campaign. From a purely economic standpoint, it seems ridiculous to spend $61.8 million in government funds alone to be elected to an office that, at its absolute most, will pay only $1. 6 million. However, the power and influence an Administration will have is seen as more than worth the expense. A first term President still needs to be adept at raising funds, especially if he sees himself running for and winning a second term. Second term Presidents often use their office to continue to raise funds for their partys congressional elections. The need to raise money, however, is not a skill needed in governing our nation. Public speaking is a skill that is necessary for a year 2000 candidate and has also become a requirement for a President. In our age of media, every word a candidate or President utters is recorded somewhere and broadcast in to millions of homes around the world. Ronald Reagan, dubbed the great communicator, was one of the best public speakers the Presidency has ever seen. .ucc4dd7d83871c840bee300586a9c1d5d , .ucc4dd7d83871c840bee300586a9c1d5d .postImageUrl , .ucc4dd7d83871c840bee300586a9c1d5d .centered-text-area { min-height: 80px; position: relative; } .ucc4dd7d83871c840bee300586a9c1d5d , .ucc4dd7d83871c840bee300586a9c1d5d:hover , .ucc4dd7d83871c840bee300586a9c1d5d:visited , .ucc4dd7d83871c840bee300586a9c1d5d:active { border:0!important; } .ucc4dd7d83871c840bee300586a9c1d5d .clearfix:after { content: ""; display: table; clear: both; } .ucc4dd7d83871c840bee300586a9c1d5d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucc4dd7d83871c840bee300586a9c1d5d:active , .ucc4dd7d83871c840bee300586a9c1d5d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucc4dd7d83871c840bee300586a9c1d5d .centered-text-area { width: 100%; position: relative ; } .ucc4dd7d83871c840bee300586a9c1d5d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucc4dd7d83871c840bee300586a9c1d5d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucc4dd7d83871c840bee300586a9c1d5d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucc4dd7d83871c840bee300586a9c1d5d:hover .ctaButton { background-color: #34495E!important; } .ucc4dd7d83871c840bee300586a9c1d5d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucc4dd7d83871c840bee300586a9c1d5d .ucc4dd7d83871c840bee300586a9c1d5d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucc4dd7d83871c840bee300586a9c1d5d:after { content: ""; display: block; clear: both; } READ: Acid Rain (6748 words) Essay In the campaign of 1980, Reagan gave impassioned speeches around the nation proclaiming that ?government is not the solution to our problem; government is the problem?.He used his communications skills to speak to every American and to appeal to the sense of optimism that all Americans have. Even the great orators of Presidential past, like Lincoln or the Roosevelts , would have struggled with the intrusive media that exists today. Many Lincoln biographers note that in the age of television, Abraham Lincoln, one of our best Presidents, might not have been elected. Public speaking is important once elected because that is when a President will announce new programs, try to sway Congressmen or appeal directly to the American people. The State of the Union Address is one of the most important speeches a President gives each year and the best Addresses are given by great orators like Bill Clinton or Ronald Reagan. When the Presidential job description is examined, it is easily noticeable that some duties do not coincide with the challenges of elections while others fit more easily. Crisis management is a skill used on both the governing and campaigning fronts but in different ways. Crisis management for the Clinton election team involved responding to allegations of draft-dodging and adultery whereas a Bush administration crisis was the Persian Gulf War. Symbolic leadership is more difficult to apply to a candidate. Candidates for election speak to what we, as Americans want from a President; they speak to our beliefs and to our goals and to our dreams. Priority setting is simple for a candidate. The concerns of whatever group they happen to be addressing become the candidates number one priority for that particular minute. Once elected, who knows where milk prices will fall on the Presidential priority list but when a candidate is addressing the American Dairy Farmers, milk prices are number one. Legislative and political coalition building is important for a President whereas voter coalition building is important to a candidate. A President builds a legislative coalition by supporting opposing ideas in exchange for votes on crucial issues that he is pushing. A candidate builds voter coalition by promising anything and everything; the trick is to take all the promises made during a campaign and comprise an agenda for an Administration. Program implementation is a role that falls squarely on the President, not the candidate. A candidate may hint as to what programs he or she would like to implement if elected, specific details tend to be few and far between while on the campaign trail. Lastly, government oversight is a duty that only the President can have. A person seeking the office is usually not involved in the government and could not be involved in oversight.Often times, we look at candidates based on what they are doing while campaigning for the office of President. We watch the evening news and see a thirty second clip of a twenty minute speech and base our opinion of a candidate on that. They look good in debates, they are out kissing babies and shaking hands, they appear to be common-folk, they would make a good President, right ? In some cases, wrong. The ability to campaign is important to getting elected but the legacy of the President is determined by what they do when elected, not by their campaign. If the greatest man in the world ran a terrible campaign, did not raise the needed money, or could not meet the rigorous public appearance schedule, he would not get elected. However, the worst man in the world could run a beautiful campaign. He could have a huge campaign war chest, appeal to everyone, hold a whistle-stop train tour around the nation, get elected and turn out as the worst person to ever hold the office. .u5043d3ea28d61ba3667ddc5ff27da4af , .u5043d3ea28d61ba3667ddc5ff27da4af .postImageUrl , .u5043d3ea28d61ba3667ddc5ff27da4af .centered-text-area { min-height: 80px; position: relative; } .u5043d3ea28d61ba3667ddc5ff27da4af , .u5043d3ea28d61ba3667ddc5ff27da4af:hover , .u5043d3ea28d61ba3667ddc5ff27da4af:visited , .u5043d3ea28d61ba3667ddc5ff27da4af:active { border:0!important; } .u5043d3ea28d61ba3667ddc5ff27da4af .clearfix:after { content: ""; display: table; clear: both; } .u5043d3ea28d61ba3667ddc5ff27da4af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5043d3ea28d61ba3667ddc5ff27da4af:active , .u5043d3ea28d61ba3667ddc5ff27da4af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5043d3ea28d61ba3667ddc5ff27da4af .centered-text-area { width: 100%; position: relative ; } .u5043d3ea28d61ba3667ddc5ff27da4af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5043d3ea28d61ba3667ddc5ff27da4af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5043d3ea28d61ba3667ddc5ff27da4af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5043d3ea28d61ba3667ddc5ff27da4af:hover .ctaButton { background-color: #34495E!important; } .u5043d3ea28d61ba3667ddc5ff27da4af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5043d3ea28d61ba3667ddc5ff27da4af .u5043d3ea28d61ba3667ddc5ff27da4af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5043d3ea28d61ba3667ddc5ff27da4af:after { content: ""; display: block; clear: both; } READ: Meritocracy Essay We look at how they campaign, not at how they will actually run the country. We hear their words but are blind to their past actions. That is the great paradox.