Thursday, May 21, 2020

Gender Roles A Social Norm For Women - 1633 Words

I never really thought about gender roles growing up. I wanted to shave my legs by the time I was eight, I wanted to wear makeup before I even hit sixth grade, and I used to cry when my mom told me I had to wear pants to school instead of a dress when it was cold outside. I was your stereotypical feminine female. But as I have grown up, I have begun to realize that many people are not like me. I have also begun to realize what many more people expect from me. Wearing makeup has become a social norm for women. Little girls put on costume makeup to play dress up because they see the â€Å"beautiful† women on TV and in the media wearing it. Those â€Å"beautiful† women become the young girls’ idols and they start to admire their looks and replicate†¦show more content†¦So again, we return to the question of these young girls wouldn’t wear makeup if all of their idols are. We are taught as young women (either by our parents, the media, or our friends) that it is the correct thing to do, so we do it. But men are not taught this same thing; your typical male role models do not wear makeup. Sure, if an actor is going on camera or playing a particular character they will wear some type of stage makeup, but that is an exception. Men, for the most part, do not feel the pressures of society to look perfect and hide their flaws because the role models they see everyday are out living their life without a drop of tinted moisturizer. I cannot even count the number of times I have seen photos of a male and female celebrity both in sweatpants with the males caption as â€Å"so and so goes grocery shopping in relaxed pants† and the females saying â€Å"so and so is so heartbroken over her break up that she could not even get dressed today.† That example is a major reason as to why I am focusing on wearing makeup in this paper. I am a woman who is sick and tired of being expected to hide my flaws and look hot while the man next to me can wear sweatpants with bedhead and not get a second look from anyone. Every morning when I wake up, I get dressed, I put on my contacts, and then I do my make up. It’s like clockwork. FirstShow MoreRelatedDoes Gender Role Norms Affect Behavior?1698 Words   |  7 Pagesfor men and women (Blackmore, 2003; Mahalik et al., 2005). These ideas, called â€Å"gender role norms,† affect the way people believe they are supposed to act, think, and even feel depending on their sex (Mahalik et al., 2005). These norms can be learned through simple observation, such as how children of different sexes act in television commercials and what behaviors are reinforced by parents depending on their child’s biological sex. As children grow up, their knowledge on gender norms and judgmentsRead MoreGender Norms And Female Deviance Essay1250 Words   |  5 PagesNorms in society are the expectations of actions in specific situations. Social norms keep human social relations and behavior stable. Norms are â€Å"rules† that have developed within a particular society taking into account its values, culture and way of living. Sometimes, it is even the case that individuals do not have a choice and rarely recognize that fact that social norms have arbitrary origins because they have experienced this during the ongoing process of living (Clinard and Meyer 2011:10)Read MoreTaking a Look at Gender Norms962 Words   |  4 PagesGENDER NORMS The term â€Å"gender† is often used interchangeably with â€Å"sex†. The distinction should be made between gender and biological sex. (Antai, 2012). The US Institute of Medicine in 2001 offered recommendations on these terminologies. (Wizemann Pardue 2001). They referred to sex as a classification, â€Å"generally as male or female, according to the reproductive organs and functions that derive from the chromosomal complement†. (Wizemann Pardue 2001, p.5).They also suggest that gender shouldRead MoreThe Social Of A Social Institution908 Words   |  4 PagesConnect structure to your social issue/topic: 1.) What social institutions are connected to your social issue/topic? My topic is gender roles in society the social institutions which influence to the stigmatization of gender are: Family: Throughout history women and men have been stigmatized into categories based on their biological sex. Parents from day one address their child based on their physical characteristics of either a male or female. Family has a great influence because they teach theirRead MoreGender Roles During The Years Men And Women Essay1594 Words   |  7 PagesGender Roles in Society Over the years men and women have been given gender roles that they are pressured to follow. According to Amy Blackstone, â€Å"gender roles are based on the different expectations that individuals, groups and societies have of individuals based on their sex†¦Ã¢â‚¬  (2003). In other words, gender roles are social norms and expectations, created and accepted by society, based on a person’s gender. There have been different gender roles throughout the different time eras and in some erasRead MoreSocial Construction Theory : The Product Of Society And History851 Words   |  4 PagesFall Term Essay 1 Social construction theory explains human behaviour and identities as the product of society and history (Vance 29). This theory is the opposite of biological determinism and essentialism which suggest that genetic, physiological, and biological traits determine human behaviour (Vance 29). As mentioned in lecture (Klement), identities are unique to every person; they are the values, norms, values, and images in society that are combined, constructed, or created. Societal pressuresRead MoreThe Social Construction Of Gender957 Words   |  4 Pagesregulations in which people have to obey making social life be structured. Society has expectations for people to live by. People tend to live up to the norms in order to feel part of the world. Individuals do not want to be judged and labeled, so unconsciously live by the roles that they believe their gender has to follow. Gender is socially constructed concept in which society acts upon. The family is the first to influence individuals to this idea. Gender has roles in which boys and girls are supposed toRead MoreGender, Gender And Gender Roles844 Words   |  4 PagesSociety has institutionalized gender roles since the beginning of time, a common one is that women are the nurturers and housekeepers, while men are the breadwinners of household. In spite of centuries, and fighting for women s rights, such as the right to vote in the late 1920s. Women still have roles to fulfill, even in a modern society that is dominated by a virtual world. Gender identification has multiplied from that of men and women, to Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ)Read MoreMass Media And Gender In The 1950s752 Words   |  4 Pagesmedia has influenced gender norms in the United States since the 1950’s when television became a household phenomenon. Per Jacqueline Coombs in an article titled Gender Differences in the Influence of Television on Gender Ideology, she asserts, â€Å"television is a powerful source in disseminating information and shaping opinion, exposing people from many different social settings to the same messages† (207). These messages can influence gender norms and reinforce personal gender identity. ThroughoutRead MoreHow Men and Women Are Perceived According to Their Gender844 Words   |  3 PagesIn todays western world societal differences occur based on ones gender and have been shaped over hundreds of years and have shown what is deemed acceptable for one gender is not always acceptable for the other. Our society is based on a gender social structure and what is appropriate for an individual. Promiscuous behavior and active sexual expression ranges from whats expected of an individual and can change based on their gender, age and socio-economic status. The evolutionary theories explain

Wednesday, May 6, 2020

Russian Revolution And The Soviet Revolution - 1238 Words

For over three hundred years, Russia had been controlled by an autocratic government known as the tsarist regime. This empire was ruled by a series of tsars who had absolute dictatorship over the country. (BBC, 2014). From around the time of Peter the Great s reign, the empire began to impose its will on the people with absolute disregard for their lives and liberty. This incorporation of force caused repression and unrest amongst the people and the Russian Revolution was essentially an outburst from this. (Columbia Encyclopedia, n.d). The Russian Revolution consisted of two separate strikes in 1917, the first of which overthrew the imperial government and the second strike which placed the Bolshevik party in power. The Russian Revolution evidently brought a drastic transformation to the government, society and economy of Russia. The communist party who took power over Russia did evidently improve the economy and reshape the military forces which proved vital for Russia in WW2. (Quiz let, 2015). Overall, the Russian Revolution was beneficial to the country s development. Today, in modern history we credit Vladimir Lenin for the Revolution s succession. However, many people forget to acknowledge the role played by Leon Trotsky who stood by Lenin s side throughout the Revolution. I believe that Leon Trotsky and his actions during the Russian Revolution were essential to the security of the revolution and therefore his overall impact and status is heroic. Leon TrotskyShow MoreRelatedThe Russian Revolution And The Soviet Revolution Essay1196 Words   |  5 PagesTsar to Soviets: The Russian People and Their Revolution, 1917-21. London: UCL Press, 1996. Read, Christopher. From Tsar to Soviets: The Russian People and Their Revolution, 1917-21. London: UCL Press, 1996. pp. 6, 63. Christopher Read, the author of the book From Tsar to Soviets: The Russian People and Their Revolution, 1917-21, is a professor at the University of Warwick in Europe. Read teaches twentieth-century European history. He specializes in the social history of the Russian Revolution andRead MoreThe Russian Revolution And The Soviet Revolution1295 Words   |  6 Pages†¢ Following the Second World War, complications arose centering on the shifting of international power. The Soviet Union wanted to acquire additional territory, while the United States attempted to limit the gains desired by the soviets. This battle of ideology has resulted in an increase in National security, Diplomatic tension and Proxy wars between the two powerful nations.For over three hundred years, Russia had been controlled by an autocratic government known as the tsarist regime. This empireRead MoreThe Russian Revolution And The Soviet Revolution1749 Words   |  7 PagesIn 1917, two revolutions completely changed the constitution of Russia. The Russian Monarchy was removed from power, placing Lenin and the Bolshevik party as the head of the newly formed Soviet Russia, resulting in the formation of the world s first communist country. Traditional culture of the Imperial Russia was cast aside and a new Soviet culture began to take shape. The rise of the Bolsheviks ensued major reforms which predominantly focused on wide spread cultivation and spreading of Marxist-LeninistRead MoreThe Russian Revolution And The Soviet Revolution1298 Words   |  6 PagesMoreover, the Russian Revolution was the outcome of the communist party wanting to have complete control over the citizens in Russia. They displayed this idea with their thoughts about removing the practice of religion. They saw religion as an â€Å"opium,† for they believed it caused the people to be inactive –mainly the working class (Brose, 167). For they saw religion as a malicious idea, which caused them to see churc hes as a danger to the bourgeoisie because they believed that the proletarians wereRead MoreThe Russian Revolution Of The Soviet Union1654 Words   |  7 Pages The Russian Red Army liberated Berlin from Nazi dominance and control in 1945, installing their own governmental ideologies, social, economic, and political terms. Contracting postwar governments, in the post war period immediately after the war known as Zero Hour. Once the Russians liberated Germany any type of governmental stability and law/order just deteriorated. In its wake building East Germany to become known as the German Democratic Republic (GDR) under the control of the Soviet UnionRead MoreThe Russian Bolshevik Revolution And The Soviet Revolution1578 Words   |  7 PagesRevolution provides some of the most dynamic and complex parts of history. New countries and governing systems arise from revolution, and these changes not only affect said countries, but also the rest of the world. In the case of the Russian Bolshevik Revolution, the political changes that occurred sent the rest of the world into panic, as they sensed a dangerous threat to their political and social systems. With social and political issues tracing back to 1891, the conditions of Russia in 1917Read MoreRussian Politics Final Questions On The Soviet Revolution3732 Words   |  15 PagesScott Talentino Robert Nalbandov Russian Politics Russian Politics Final-Questions 1 3 Question 1-What were the most important causes of the fall of the Tsarist regime and its replacement by a â€Å"Socialist† system? Throughout various episodes in history, multiple variables contribute to the rise and collapse of different regimes. During the later stages of the Romanov dynasty in Russia, the Tsarist regime teetered towards collapse and eventually faced its demise due to a plethora of factorsRead MoreLeon Trotsky s Influence On The Soviet Revolution1496 Words   |  6 Pagesrevolutionary who played a leading role in the 1905 Revolution, in the eventual Communist Revolution of October 1917, and in the Russian Civil War. Without Trotsky’s impact in the Russian Revolution, the Bolsheviks would have been defeated. His own beliefs on Marxism combined with his intellect made Trotsky a target and influential leader in the Soviets. From his studies on Marxism, he created Trotskyism, a Marxist ideology based on the theory of permanent revolution. Also, his organization-building skills andRead MoreThe History of the Russian Revolution Essay1235 Words   |  5 PagesThe Russian Revolution is a widely studied and seemingly well understood time in modern, European history, boasting a vast wealth of texts and information from those of the likes of Robert Service, Simon Sebag Montefiore, Allan Bullock, Robert Conquest and Jonathan Reed, to name a few, but none is so widely sourced and so heavily relied upon than that of the account of Leon Trotsky, his book â€Å"History of the Russian Revolution† a somewhat firsthand account of the events leading up to the formationRead MoreKarl Marx and The Russian Revolution Essay example967 Words   |  4 PagesKarl Marx, a German philosopher, is known for his revolutionary political ideas during the Russian Revolution. He established the idea of â€Å"materialist conception of history†, meaning how society and the economy is organized is determined by changes material conditions. He published this thesis in his manuscript called The German Ideology. While writing The German Ideology, Marx also joined the Communist Lea gue, an international proletarian organization, and wrote a polemic against P.J. Proudhon’s

Hottie Hawgs Bbq Case Study Free Essays

Hottie Hawg’s Smokin’ BBQ Case Study Team 16 Strengths: * NASCAR Partnership * Excellent food * Differentiated brand * Creativity of owners * Excellent marketing * Low infrastructure costs * Mobile restaurant * Little brand competition * Service flexibility * Proprietary recipes * Community support/interests * Professional marketing image Weaknesses: * Lack of cash flow * Leadership working for two companies * Loss of founder means all lies on Vaughn * High travel costs for events outside of Atlanta * Licensing decision reduces the opportunity of franchise income * Limited distribution capabilities Expansion is expensive * Non-centralized staff * Lack of business credit * Limited menu * Use of ACT funds to finance HHBBQ operations pierces the corporate veil. * Limited catering experience Opportunities: * Aramark/Pepsi Center opportunity * NASCAR as growth partner * Growth within Atlanta * Brand awareness through additional licensing and potential franchising * Merchandi se sales * Brick-and-mortar Flagship locations * Popularity of Food Trucks Threats: * Hooters Restaurants * Other barbecue restaurants * Customer reluctance to patronize a polarizing brand * Loss of trade-secret information Legal costs * Economic downturn/slow economic growth * Rising fuel and transportation costs * Pitmasters BBQ uses similar logo and brand image: 1. If you were in Kyle Vaughn’s position, which strategic option would you take? Explain your reasoning. We will write a custom essay sample on Hottie Hawgs Bbq Case Study or any similar topic only for you Order Now Hottie Hawg’s Smokin BBQ was presented with an opportunity for tremendous growth early on in the life of the company that would test the limits of HHBBQ’s ability to raise capital, produce the quantity of food required and maintain the quality of the product while protecting the brand name and mark they had worked to cultivate. The Aramark/Pepsi Center contract would guarantee HHBBQ at least 100 events, projected at 16,000 people per event, and make HHBBQ the exclusive BBQ vendor for the arena. We believe of the two strategy alternatives HHBBQ had, the correct choice would be to pursue the Aramark contract. As a company that is looking to expand, passing up an opportunity of this magnitude might not occur again. Either of these two strategies are viable and possess pros and cons, but pursuing the Aramark contract would grant HHBBQ more potential rewards than passing. HHBBQ has already worked with one professional sport in NASCAR and the opportunity to serve customers of the NBA and NHL are markets that are too valuable to pass on. Once the decision to accept the Pepsi Center deal is made, HHBBQ will face more decisions on how best to handle supplying the needed food for the events. HHBBQ would have to re-locate the â€Å"18 Squeeler†, an open-air smoker on wheels, to Denver to prepare the BBQ or rent a local kitchen until a permanent commissary was set up. HHBBQ faced legitimate concerns regarding the ability of the Squeeler to meet the high food demand of the Pepsi Center and whether the legal costs, potential loss of food quality and possibility of compromising the brand image when dealing with a rented kitchen would make the deal not profitable. From the case study, the first 18 Squeeler was available one week after the initial conversation between Vaughn and Rybka. To meet the demand of the Pepsi Arena, HHBBQ should purchase an additional Squeeler so the food quantity and quality are not compromised. Once cash flow has begun and enough capital is raised to open a Denver commissary, the two Squeelers would be freed up to once again to perform at local events within the community and allow one Squeeler to return to Atlanta to service the home market. These are challenges that service firms face when attempting to match their products to the needs of their target markets (Ferrell Hartline, 197). HHBBQ will experience on the job training while learning how to best forecast the correct amount of food needed to serve the arena and the number of new employees to hire and train to accommodate the number of visitors to the arena. Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell Hartline, 198) to maintain high service quality and profitability. Although service quality is a subjective phenomenon (Ferrell Hartline, 198),   this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs. . Comment on the decision to license the Hottie Hawg’s brand rather than enter into a franchise agreement with Seymour. In the company’s situation, is it better to promote easier expansion through franchising or maintain tight control over brand image through licensing? Explain. At this early stage in Hottie Hawg’s Smokin’ BBQ’s history, it is important to cultivate the brand image carefully and with almost obsess ive attention to detail. The offering of tasty barbecue served by attractive women in a fun and laid-back environment is in its introductory stage (Ferrell Hartline, 217), and will soon move into the growth stage if all goes well. Hottie’s must work to grow and build brand equity and establish a differential advantage in the market. This is done through careful management of the product and brand over this time. Public relations, advertising and incentives are critical at this stage in the brands life, as it sets the tone for the growth and maturity stage. Will this be just another barbecue joint or will Hottie’s stand out among a sea of ribs and wings? Rybka initially envisioned a brand so â€Å"extreme and offensive (as) to purposely alienate a large portion of the population† (Ferrell Hartline, 519)   Allowing a franchisee to potentially dilute this brand is a risk they should not be willing to take. The branding strategy employed by HHBBQ depends on the extreme offensiveness they are building, and a franchisee that doesn’t have the same â€Å"tough guts† that Vaughn and Rybka have may not be capable of sticking to their vision. Vaughn has done an excellent job thus far in developing a different style of BBQ restaurant in the southeast, and should protect the emerging brand image fiercely in order to maintain and develop according to the company’s vision. A license agreement, where complete control can be exercised over the quality of the food, the brand image, logos and marketing materials allows Vaughn to control the direction of the company, while realizing income from licensed sales. The brand is the most valuable asset to this emerging company; in fact, the brands image was â€Å"the cornerstone of the company’s success thus far† according to Lee, and therefore, should remain the top priority at this stage in the game (Ferrell Hartlien, 526). It should also be noted that by licensing the product rather than franchising, HHBBQ has been able to avoid many unnecessary expenditures that go along with franchising. Had they sold Seymour a franchise, they may have had to invest more in him in terms of training, product knowledge, and other resources that HHBBQ cannot spare at the current time. Licensing provided Seymour an avenue to invest without much overhead expense, and still provided HHBBQ with licensing revenue and fees. 3. Assume that Hottie Hawg’s is successful with the Aramark/Pepsi Center opportunity. What should Vaughn’s next move be to continue that growth and success? Vaughn’s efforts, with the success of the Aramark/Pepsi venture will have resulted in the beginning of the growth stage of HHBBQ BBQ. This continuing growth stage has happened because sales increases will have been occurring rapidly due to the appeal of the product (Ferrell Hartline, 219). Additionally, Hottie Hawg’s BBQ will want to 1. â€Å"Establish a strong and defensible market position† and 2. Earn profit to repay debts as well as enough profit to justify moving forward with the business (Ferrell Hartline, 219). In order to do this, Vaughn’s next moves should be to pursue one flagship brick mortar location, more   18 squeelers to expand the reach of the product line, look for more venue arrangements that could be profitable, potentially pursue venture capital, and pursue more licensing agreements. Pursuing a flagship brick mortar restaurant should be an important next step for Vaughn. Up to this point, Vaughn has not built a brick mortar location because traditional storefronts require heavy upfront investment costs (Ferrell Hartline, 521). However, with the cash flow that a successful Aramark/Pepsi Center opportunity will bring, it will be the right time to invest in a flagship location. A major benefit to creating a flagship store front in Atlanta, GA will be that HHBBQ will be able to finally focus some resources on the opportunities in Atlanta for local catering parties and events in this major metropolitan area (Ferrell Hartline522). This will create more cash flow for the company, and the increased presence in the Atlanta metropolitan area should help to strengthen the position of the company by fulfilling the event catering need that has not been met there as of yet (Ferrell Hartline, 213). Purchasing more 18 squeelers to increase the reach of the product line should be a next step for Vaughn. The 18 squeeler was one of the first pieces of equipment bought by Rybka and has proven to be invaluable (Ferrell Hartline, 519). This smoker allows HHBBQ to reach out to people over a wide geographic area, resulting in increased brand awareness which helps build more brand equity (Ferrell Hartline, 205). Investing in more 18 squeelers will allow HHBBQ to continue expanding the awareness of its high quality product, which will help set up future associations and increased cash flow. In fact, the food truck industry, of which HHBBQ’s squeeler would be considered part, is growing at a rate of 18. % in North Florida which shows that there are still incredible growth opportunities in this arena, although competition is increasing as well (Haughney, 2). Vaughn should also look for more venue arrangements. These arrangements are great opportunities because they offer tremendous upside potential through solid revenues, profits, and exposure (Ferrell Hartline, 525). Partnering with major arenas such as the Pepsi Center is ideal because massive amounts of people will see and try the product and take that favora ble opinion about the brand home with them. HHBBQ is poised to increase cash flow considerably if they can establish similar arrangements with some of the NASCAR events that they are already affiliated with, other popular arenas such as the Amway Center in Orlando, FL, Turner Field in Atlanta, GA, or busy venues such as major zoos, amusement parks, or even in airports. Venture Capital is another way for HHBBQ may be able to help fund growth after the successful Pepsi Center opportunity. Selling a minority stake of the company for cash may be a very smart move in order to fund future growth. HHBBQ will have enough viability now that there will certainly be interested parties. Venture Capital firms, such as Seed Capital, which provides investment in new start-ups, exist to make a return on their investment (Haughney, 3). HHBBQ could fund major expansion with a large influx of cash, as well as hire more support staff to handle the increased demand for product. Increasing the amount of licensing agreements for HHBBQ is also a smart move. Licensing agreements allow HHBBQ to receive substantial cash flow while allowing the company to maintain quality control over both brand and product (Ferrell Hartline, 524). These controls are still very important, because HHBBQ’s brand image and great tasting food help set the company apart from competitors. Additionally, HHBBQ currently only has a licensing agreement in the Denver, CO area which means that an incredible growth opportunity exists here. Adding a few other major markets would be a wise move to ensure viable cash flows for HHBBQ. 4. If the Aramark/Pepsi Center opportunity turns out to be unsuccessful, what should Vaughn do to ensure the ongoing viability of Hottie Hawgs? If the Aramark/Pepsi decision proves unsuccessful, then Hottie Hawgs would have the opportunity to focus on other investment opportunities. As they do not have an excess of cash flow, it is our belief that Hottie Hawgs would initially benefit from raising capital. This time would also allow the fledgling company to build experience, maturity, and further develop within the growth stage, while having the additional financial flexibility that would come with more capital. Once Hottie Hawgs has raised ample capital, they would then be able to focus on licensing/franchising, and more â€Å"Squeelers†. This capital would also allow Hottie Hawgs to consider the possibility of a brick and mortar restaurant. Hottie Hawgs has already established that they can attain profitability with the â€Å"Squeelers† once they verify the proper amount of food necessary. So the investment or licensing in additional â€Å"Squeelers† units would allow them to effectively manage the company’s growth. If the decision were to prove unsuccessful, Hottie Hawgs could also take that opportunity to move their operations back to closer to their home base. Atlanta, which has a population of over four million, would be a prime location for Hottie Hawgs to grow. Atlanta, which is a major metropolitan market, hosts NASCAR, MLB, NFL, and NBA, all of which could be potential events or venues where Hottie Hawgs could find success. This would also allow Hottie Hawgs to continue to attend successfully proven events, in their proximity, like the Billfish Tournament in Panama City. As noted in the case, Eric Rybka’s initial approach for Hottie Hawg’s branding was to, â€Å"create enough negative publicity to make the brand infamous, and then slowly morph the brand enough to be mainstream†. To ensure viability, Hottie Hawgs can take this unsuccessful decision and turn it an opportunity. They would now have the ability to change their brand to a more mainstream and socially acceptable brand. As we know from our text, a brand is a combination of the company’s name, symbol, and design. Taking an opportunity to refine these would fit well into Eric Rybka’s initial intent and direction of the company. This unsuccessful decision can also be turned into an opportunity for Hottie Hawgs to consider improvements or revisions of existing products. As noted in our text, these improvements or revisions can create a â€Å"greater perceived value† for the customer. In these challenging economic times, Hottie Hawgs could also consider cost reduction strategies. As noted in our text, cost reduction strategies would allow Hottie Hawgs to maintain a level of performance, but do so, â€Å"at a lower price†. This would allow Hottie Hawgs to appeal to the most cost conscious customers, but maintain the level of performance that has brought them initial success. This strategy could be achieved by considering lower cost meat providers, lower priced ingredients, or reducing costs in other facets of the restaurant, such as plates, utensils, cups, or napkins. Hottie Hawgs could also consider a co-branding strategy. Hottie Hawgs could contract and have Coke and Hottie Hawgs brand marks on their cups. They could also co-brand with locally prevalent companies to put their advertising on Hottie Hawgs to-go bags or boxes, along with Hottie Hawgs brand marks. Overall, it is our determination that if the Aramark/Pepsi decision proves to be unsuccessful, Hottie Hawgs still has a multitude of opportunities to maintain viability. Hottie Hawgs can consider licensing/franchising opportunities. They can make a decision to raise capital to obtain more Squeelers. They can consider other venues, like Atlanta, with the reasons that we noted above. Lastly, they can consider reconfiguring some of their strategies, utilizing concepts from the text, that would allow them to refine some of their strategies in an effort to maximize the fulfillment of the customer’s needs, while attracting a greater customer base. Even if the Aramark/Pepsi decision is unsuccessful, that does not mean that Hottie Hawgs is void of alternatives that can allow them to maintain viability and rofitability. O. C. Ferrell Michael D. Hartline: â€Å"Marketing Strategy, Fifth Edition†    2011 Haughney, Kathleen. â€Å"Keep On (Food) Trucking. †   850businessmagazine. com. 850 Business Magazine. Web. 02 March   2013. http://www. 850businessmagazine. com/index. php? option=com_contentview=articleid=601%3Akeep-on-food-truckingcatid=64%3Aq-and-aItemid=1 Couret, Jacques. ‘ARC: Metro Atlanta Population Hits 4. 17 Million† bizjournals. com. Web. August 09, 2012 http://www. bizjournals. com/atlanta/news/2012/08/09/arc-metro-atlanta-population-hits. html? page=all How to cite Hottie Hawgs Bbq Case Study, Free Case study samples